iTVmedicine.com will produce Healthcare 2.0 content stratified by Primary Care, Specialty Care, Pharmaceutical and Homeopathic interest categories. Primary Care educational content will address to family medicine, general internal medicine, pediatrics, and Ob-Gyn topics, and feature the broadest preventative and chronic disease self-management topics found on iTV Sets today. Specialty Care educational content will address Health 2.0 issues in cardiology, rheumatology, neurology, and oncology-type practices, with daily content divided 50% towards specialty content and 50% towards primary-care. iTVmedicine.com can also be used as a Free Healthcare Digital Signage network targeting Hospital Lobbies, Hospital Staff Lounges, Pharmacies and Clinics, broadcasting innovative healthcare education, evidence-based medicine research and discoveries, and Healthcare 2.0 content. Besides families at home, in their living rooms and bedrooms watching iTV, iTVmedicine.com will allow hospital patients, pharmacy customers, clinic waiting rooms, and eye care facilities customers to consume this information at no cost to themselves, as the website is paid for via sponsors, partners, grants and adevertisers. Enjoy the iTVmedicine.com revolution!